About The Project
This project tackles the issue of users losing trust in the website due to confusing redirects to external sites during the adoption process. Complex navigation and unclear processes are also contributing to user frustration.
The Approach
The PawsOhio website redesign will focus on creating a user-centric, modern, and emotionally engaging experience with intuitive navigation, responsive design, and comprehensive pet profiles. The approach includes reorganizing content for better accessibility and highlighting adoption, volunteer, and donation opportunities. The redesign aims to enhance user engagement and streamline the adoption process by prioritising user needs.
Design Thinking Process
Design thinking is a user-centred approach that will guide the PawsOhio website redesign. It focuses on understanding the needs of pet adopters, fostering creative solutions, and iterating based on user feedback to ensure an engaging and effective experience.
Project Timeline
From our interviews we found that the frequent redirection to external sites during the adoption process leads to confusion and erodes trust. To address this issue, consolidating the adoption process onto a single platform will enhance trust and usability by providing a unified, streamlined experience.
Quantitative Research
Our key findings following surveys determined our user’s key needs, wants and problems. The specific topics of focus identified as user priorities were trust issue while navigating on different websites and lack of information for available pets. So, We created an affinity diagram using all the user data collected from our surveys and interviews, organizing and synthesizing the insights to identify common themes.
User Persona
User Journey
UI Style
Task Flow
Original Website
Future Enhancement
• Adding high-quality photos and videos to showcase the pet’s adorable personalities
• Allow users to book a video consultation to ask questions and a schedule a time to visit the shelter
• Lastly, connecting the website with social media platforms to share updates and attract adopters
